In the latest State of Retailing Online report, retailers noted that, on average, they experienced a 129% lift in year-over-year sales from smartphones and a 178% lift from tablets in 2012.
How to /
If retailers are confused by mobile’s many options, add another conundrum: go with mobile-optimized websites designed to display correctly on mobile devices — or “apps” that must be downloaded onto devices?
Mobile Consumer /
While retailers are already reaching consumers on their phones through social media and web marketing, they are only scratching the surface of what mobile marketing has to offer.