White Paper
More results for the term: White Paper
Apr 24 2013
Branding Brand's infographic presents an overview of how it pays to design web experiences specifically for tablet users in terms of conversion, visits and revenue.
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Apr 4 2013
The shift from desktop dominance of eCommerce to mobile commerce is rapidly transforming retailing, an industry whose future is particularly dependent on how well it can serve mobile consumers. In comparison to some other industries, most retailers have lagged and now need to broaden and deepen their mobile commitment to move firmly into second generation and prepare for third generation mobile. Beyond initial mobile websites, where the low hanging fruit lies, there’s a world of clever lifestyle, entertainment and gaming apps that will appeal to product users, drive loyalty, and deliver consumer insights to further their most rewarding relationships. The platforms are available now for simplifying development to deliver a full complement of mobile assets to the ever-changing plethora of mobile devices and tablets in the market.
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Mar 13 2013
Consumer technology companies like Apple no longer have the corner on the market for mobile technology at the point of sale. Recently, several major retailers have publicly announced the adoption of mobile retail practices to enhance the customer experience...and increase the bottom line. They understand that the longer a consumer waits in the store for customer service or in line to checkout, the longer they have to consider whether they need the items and the more likely they are to postpone the purchase or walk away all together. Mobile technology nearly eradicates this time hassle by offering the customer the opportunity to check stock or checkout from anywhere in the store. However, in doing so it can present challenges when trying to merge this sought after mobility with the concepts of best-in-class merchandise return capabilities, while keeping retail fraud under control.
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Mar 8 2013
Payfone has developed a number of customized solutions which utilize unique data elements available from the mobile data network to more accurately assess whether a given payment transaction is legitimate, and can do so in a way that is highly convenient for the buyer.
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Feb 22 2013
Invodo summarizes the most important video statistics from the marketplace in 2012, with a view into video trends ahead for 2013.
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Feb 20 2013
iProspect examines best practices in delivering relevant content to customers via an omni-channel marketing strategy.
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Jan 21 2013
This latest e-book from Mobify is a guide for the builders of the web to navigate our complex world, outlining the big-picture trends affecting us as builders including the 2 major problems we face in a multi-screen world, 5 strategic approaches to deal with these big-picture trends, and 50 mobile web design best practices that dig deep into the details of execution.
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Oct 16 2012
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Oct 9 2012
In this white paper, Mobify sets out to answer the question, "How does the mobile revolution affect your business and how can you take advantage of it in your marketing today?" Mobify assembled 14 top tactics to help businesses take advantage of mobile marketing opportunities, including: Mobile Email: 6 tips for building campaigns that work; Mobile Search: 4 critical ways it’s different; Mobile Social Media: 4 essential tactics to create fans and sharing.
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Sep 9 2012
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