More results for the term: White Paper
Sep 24 2013
Your customers and prospects are using online search engines on the Web and Mobile Web to find local businesses; therefore, you need a local presence to get found. By using the tips, tactics, and technologies outlined in this white paper, local businesses can maximize their presence on the Web and Mobile Web and ultimately drive more traffic and revenue to their stores.
Sep 5 2013
Seamlessness—the ability to deliver a consistently personalized, on-brand experience for each customer at every touch point, any time, anywhere—is a tall order for most traditional retailers. It requires a presence at every stage of the customer journey, from discovery through research, purchase, fulfillment and beyond, to product maintenance or returns—the ability to respond seamlessly to whatever the customer desires, wherever they may be, and whenever (or however) they choose to communicate. Accenture believes that there are four steps to success: Customization, connection, convergence, and collaboration. Read more.
Aug 21 2013
Responsive Delivery is a methodology employed to deliver HTML5 user experiences on a variety of devices—typically mobile and tablet—by programmatically transforming the user experience available on an existing, traditional web site. The transformed interface (often delivered to mobile, tablet, or kiosk devices) interacts with the same back-end infrastructure as the source web interface. The result is to achieve advantages in ROI, time-to-market, maintenance-cost, and end-user experience quality over competing methodologies. Learn more.
Jul 26 2013
Listrak explores which methods retailers should use to acquire new subscribers who have the best chance of becoming new customers. For email subscribers to become and remain customers, your email marketing campaigns must keep them interested and engaged. In order to have the greatest chance of converting subscribers to customers and retaining them as customers, the subscribers you acquire must be quality prospects from the start. As such, organic list growth has much more value than inorganic means like list acquisition.
Jun 13 2013
This ebook is a collection of tablet web design best practices, lovingly curated by the designers and software engineers of Mobify. Inside, you’ll find 30 techniques for creating amazing website experiences on tablet devices. Whether you work in publishing, e-commerce, small business, large enterprise, or are just curious about how websites can be adapted for different technology platforms, there’s definitely something in here for everyone. Also, we know that web design skills and access to resources vary from person to person and business to business, so we’ve separated these tablet web design best practices into two parts: (1) techniques for quickly fixing the user experience of your desktop website on tablets, and (2) methods of creating fully optimized tablet websites.
Meet the Connected Customer: How Tablets, Smartphones and Facebook Are Changing the Way Consumers Shop Across Retail Categories
Jun 6 2013
To succeed in 2012, retailers must understand how their customers prefer to interact with them, figure out how to present a consistent merchandising and transactional experience across all of their customers’ preferred touchpoints and optimize their content to maximize the revenue potential of their customers’ preferred channels and devices. This report is based on a survey of 1,500 people in the United States commissioned by Zmags and executed by Equation Research. It profiles those shopping via PCs, laptops, tablets and smartphones, and provides insight into the preferences, attitudes and current habits of the connected consumer.
Jun 5 2013
Although fragmented, fraught with challenges, and hugely complex because of the large number and variety of companies involved, mobile commerce is growing at a breathtaking pace. In November, IDC said that worldwide mobile payments will reach $1 trillion by 2017. This forecast includes all mobile commerce components, including payments, shopping and transfer. Almost all businesses can take part in the mobile commerce ecosystem. However, choosing the right approach requires understanding whom to partner with now and in the future and what technologies and approaches are most likely to succeed. In this report, you will get a market overview; various ways in which businesses can implement mobile commerce; learn about the key players, industry initiatives and mobile payment types, such as NFC-based wallets versus cloud-based approaches; information on mobile banking; and be presented with some development approaches, including Web-based versus mobile apps, as well as mobile application platforms.
May 24 2013
Brands are experiencing the limits of living in a multi-channel, multi-screen world. Until responsive web design (RWD), we had to accept the SEO issues and deep linking challenges that come with creating a second and third version of a site for mobile and tablet. Not to mention the regular maintenance and consistency problems that arise while trying to juggle three different sites. Learn the real-world facts of RWD, including the positives, negatives and best-practices revolved around implementing the one-site solution.